Two years ago, Jackie and Phil Firestone took a bold step, leaving behind their respective careers in selling stainless steel jewelry and welding to launch Evermore Permanent Jewellery in Northampton. This decision, a true leap of faith, has now borne fruit, as the couple reflects on their successful journey. What started as a small venture from their Duston home has blossomed into a thriving business, offering over 50 chains and 60 charms for customers to choose from. The couple's unique selling point lies in their ability to create bespoke, personalized pieces, microwelded onto the customer, be it a bracelet, anklet, ring, necklace, or hand and belly chain.
One of the most exciting developments for the business has been the introduction of the Evermore Charm Bar. This hands-on experience allows customers to design their own personalized bracelets and necklaces by choosing from a curated selection of gold, silver, and enamel charms. The pieces are assembled on the spot, making it a perfect setting for individuals, groups, and special occasions. The charm bar has added a new dimension to their business, offering a more interactive and engaging experience for their customers.
Reflecting on their first two years in business, Jackie shared her thoughts with the Chronicle & Echo. She expressed her surprise at the trust people have placed in them to create jewelry that marks some of the biggest moments in their lives. From engagements and weddings to anniversaries, new babies, and even memorial jewelry, Evermore has been a part of these special moments. Jackie emphasized the personal significance behind each piece, highlighting how every booking, recommendation, and customer has contributed to their growth as a small family business.
The couple's hard work has not gone unnoticed. They have been nationally recognized through features in Next Face Magazine and winning a Top 100 Mobile Business accolade at the UK Small Business Awards. They were also finalists again in 2026, which Jackie found particularly rewarding. She believes that this recognition is a testament to the dedication and passion they bring to their work, and it has fueled their excitement for the future.
As they embark on their third year, Jackie and Phil are eager to continue growing and introducing new keepsake jewelry. They aim to create pieces that people will cherish for years to come, ensuring that Evermore Permanent Jewellery remains a trusted name in the industry. With their unique approach and personalized touch, they are poised to make a lasting impact on the world of permanent jewelry.
